Pay Better
Art Director
Senior Graphic Designer
Design System
Rollut
Credit:
ECD: Jason Ambrose
Copy: Claire Simon
Copy: Jack Lagomarsino
The credit industry thrives on debt cycles and hidden fees - a system designed for people to lose. Pay Better repositioned Afterpay as the antidote: transparent, fair, and built for everyone to win.
This global campaign cemented us as 'the mint payment brand,' differentiated us from every credit card and BNPL competitor, and played a key role in Block Inc.'s $29B acquisition of Afterpay.
3,000 global assets
This was a global takeover. The largest campaign that I have ever been a part of. All channels, all regions, including the billboard stack in Times Square.
This lead to the acquisition of Afterpay by Block Inc.
Guidelines
More projects
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![Close-up of a transparent sneaker showing green and silver laces and sole design.]()
Afterpay Day
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![Person balancing on one leg outdoors under a blue sky with colorful balloons floating above.]()
Brand Library
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![Open brand guidelines booklet titled 'AFTERPAY' on a wooden table, showing pages with brand colors, product images, and promotional content.]()
Brand Guidelines
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![A large washing machine with a small girl sitting on top of it. The washing machine is white, and the girl is dressed in black with bright green shoes, sitting on the edge of the machine's control panel against a dark background.]()
EOFY
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![Outdoor welcome sign with a colorful abstract design, reading 'WELCOME' in bold letters, situated near a staircase and railing.]()
Accelerate Conference
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![A billboard displays the text 'Namaste out of debt' against a city skyline in black and white. The billboard has a green background with the words 'Namaste', 'out', 'of', and 'debt' enclosed in oval shapes. Additional smaller text promotes shopping and payment options.]()
Pay Better Campaign
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![Street scene with two billboards, one showing an elderly woman with red lipstick wearing leopard print coat and red turtleneck, the other with a person lying on their back on a red suitcase on a wooden floor, and a slogan about therapy.]()
Own It Campaign
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![Close-up of turquoise shirt with silver buttons down the front.]()
//ARCHIVE
