Afterpay Day
Creative Direction
Art Direction
Design System
Credit:
3D: Sekani Solomon
ECD: Luke Martin
Rollout: Ben Potter
Afterpay Day: bi-annual retail flex. The third biggest retail event in Australia. Merchants shout for us at scale. Australia Post calls it peak.
The brief never changes: appeal to everyone, sell more.
Afterpay lives at the crossroads of finance and culture. It's not about discounts - it's about what you get. The new shoes. The headphones. The Stanley that took over your feed.
We shifted the narrative from cost to value. Sale to status.
We pulled top-trending sales data, handpicked the products (with approvals), and made them ours. Chrome-dipped. Reflecting the Afterpay glow. Cultural objects through our lens.
Just me and Sekani Solomon - ex-Buck 3D artist at Cash App - making it happen.
Epic discounts.
When the moment feels premium and elevated, the brand does too.
Over 500 assets
(not including the merchant-generated content)
In-store Digital
In-store Visual Merchandising
App
Organic Social
Paid Social
BVOD
Email
Acquisition & Growth
Partner Marketing
Rich Push Notifications
Out of Home
+24.6%
1 million
growth YoY
customers shopped
above new customer target
in-store target
+10.7%
+24.9%
Hype phase teaser
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//ARCHIVE
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Afterpay Day
